Terms of Use

Terms of Use and Service

Last updated: 19 July 2026

1. About these terms

1.1 These terms govern your use of liftmytrade.co.uk (the “site”) and any services provided by LiftMyTrade (“we”, “us”, “our”). They form a legally binding agreement between you and us.

1.2 LiftMyTrade is operated by Jacob Garner, a sole trader based at The Workspace Basildon, 7 High Pavement, Basildon, Essex, SS14 1EA. Contact: info@liftmytrade.co.uk.

1.3 By using the site, or by engaging our services, you confirm that you have read, understood, and agree to these terms, and that you have had the opportunity to ask questions before agreeing. If you are agreeing on behalf of a business, you confirm you have authority to bind that business.

1.4 You confirm that you are entering this agreement wholly or mainly for the purposes of your trade, business, craft, or profession, and not as a consumer acting for purposes outside that trade, business, craft, or profession. This matters because certain consumer protection provisions apply differently to business contracts. If this is not correct in your case, you must tell us in writing before engaging our services, so that we can agree appropriate terms.

1.5 These terms apply to the exclusion of any other terms you seek to impose or incorporate, including terms in your own purchase order, email, or correspondence, unless we agree to them in writing signed by us.

2. The services

2.1 We provide local search engine optimisation (SEO), Google Business Profile management, and website services to tradespeople, primarily in Essex. The specific services included in your arrangement are those confirmed to you in writing (including by email) before work begins. Where anything discussed verbally differs from what is confirmed in writing, the written confirmation applies.

2.2 Services are provided on a rolling monthly basis. There is no minimum term and no fixed-length contract unless separately agreed in writing.

2.3 Exclusivity. While your account is active and your fees are up to date, we will not knowingly provide the same category of service to another business operating in the same primary trade category within your defined area.

(a) Your “defined area” is the town or postal area you name to us at the start of our arrangement, and will be confirmed to you in writing.
(b) “Same primary trade category” means the specific trade listed in our agreement with you (for example, “plumber”), not related or adjacent trades.
(c) This is a service commitment, not a guarantee incapable of error. If we mistakenly take on a conflicting business, our sole obligation is to end that conflicting arrangement or, at our discretion, end yours and refund any unused portion of your current month. This is your exclusive remedy for a breach of this clause.
(d) This clause does not apply to businesses we engaged before you, or once your arrangement with us ends for any reason.

2.4 We may use subcontractors or third-party tools and platforms to deliver the services. We remain responsible to you for the services regardless.

3. Marketing and representations

3.1 Any statement made on this site, in our marketing, in conversation, or in correspondence — including descriptions of typical timescales, typical results, or case examples — is provided for general illustration only. It reflects general experience and is not a representation, warranty, or promise about the results you personally will achieve.

3.2 You confirm that you have not relied on any such statement as a promise of a specific outcome, and that your decision to engage us is based on the services described and the terms in clause 4 below, not on any projected result.

4. No guarantee of results

You acknowledge and agree to the following, and confirm you have read this section before engaging our services:

4.1 Search engine optimisation depends on factors entirely outside our control, including but not limited to the algorithms of Google and other search engines, changes to those algorithms, the actions and spending of your competitors, the behaviour of searchers, your reviews and reputation, the age and history of your website and domain, seasonal demand, and decisions made unilaterally by third parties, including the suspension, restriction, or removal of a Google Business Profile.

4.2 We do not guarantee, warrant, or represent any of the following: any specific ranking or position in search or map results; that any ranking, once achieved, will be maintained; any specific number or volume of impressions, clicks, calls, enquiries, leads, quotes, or jobs; any specific level of revenue, turnover, or profit; any specific return on investment; or any specific timescale in which results will appear.

4.3 Our obligation is to perform the agreed services with reasonable care and skill, consistent with clause 5 (Remedies), and to report on the work honestly. Our fee is charged for the work performed, not for any particular result.

4.4 You acknowledge that any party guaranteeing a specific ranking, a number one position, or a guaranteed number of leads is misrepresenting how search engines operate, and that our refusal to make such guarantees is an honest description of the service.

4.5 Nothing in this section excludes or limits any right you have under the Consumer Rights Act 2015 or other legislation that cannot lawfully be excluded, including the right to services performed with reasonable care and skill.

5. Remedies if something goes wrong

5.1 If you believe the services have not been performed with reasonable care and skill, you must notify us in writing within a reasonable time, describing the issue.

5.2 Our primary obligation on receiving valid notice is to investigate and, where we agree the services were defectively performed, to re-perform the relevant work within a reasonable time at no additional cost.

5.3 If we are unable to re-perform the work satisfactorily within a reasonable time, we will agree with you either a partial refund reflecting the defective element, or another reasonable remedy. Refunds under this clause are assessed against defective performance of the agreed services, not against the achievement or non-achievement of rankings or business outcomes, which are excluded under clause 4.

5.4 This clause does not limit any statutory right you have to a repeat performance or price reduction under the Consumer Rights Act 2015, where it applies, or equivalent protections available to you.

6. Your responsibilities

6.1 To deliver the services, we may require access to your Google Business Profile, website, hosting, domain registrar, or related accounts. You agree to provide accurate information and reasonable, timely access, and to keep any credentials you share with us secure on your end.

6.2 You are responsible for the accuracy, legality, and ownership of any content, images, logos, reviews, or information you provide, and confirm you have the right to use and to grant us the right to use them for the purposes of the services. Where any third-party claim arises directly from content you provided to us in breach of this clause, you agree to reimburse us for any reasonable losses we directly incur as a result, provided we have notified you promptly of the claim and given you the opportunity to respond.

6.3 You are responsible for the lawful operation of your own business, including holding any licences, certifications, or insurances your trade requires. We do not verify these and accept no responsibility for them.

6.4 Delays caused by your failure to provide access, information, or approvals may extend the time needed to perform the services, and do not by themselves entitle you to a refund or reduction in fees.

7. Fees and payment

7.1 We agree a monthly price with you in writing before work begins. There are no setup fees or hidden charges beyond the price agreed.

7.2 Fees are payable monthly in advance unless otherwise agreed in writing.

7.3 If payment is not received when due, we may pause or suspend the services, on reasonable notice, until the account is brought up to date. Suspension for genuine non-payment, following notice, is not a breach by us.

7.4 Except as set out in clause 5 (Remedies), fees for periods in which services were performed are not refundable, as they represent work already carried out.

7.5 We may adjust our monthly price by giving you at least 30 days’ written notice. If you do not accept the change, you may end the arrangement before it takes effect without penalty.

8. Ending the arrangement

8.1 Either party may end the arrangement at any time by giving notice before the next billing date. You will not be charged beyond the current paid month.

8.2 On termination, any website we have built for you, and your domain, Google Business Profile, content, and accounts, remain yours. We do not withhold your business assets. We will provide reasonable assistance with handover of access within a reasonable time of your request.

8.3 Termination does not affect any rights or liabilities that accrued before it, including fees due for the current period and any remedy available under clause 5.

8.4 We may end the arrangement immediately, on written notice, if you materially breach these terms and fail to remedy that breach within 14 days of us asking you to, if you fail to pay and remain unpaid 14 days after a reminder, or if you act unlawfully, fraudulently, or abusively towards us.

9. Ownership and intellectual property

9.1 Your domain, website content you supplied, Google Business Profile, and business information remain your property throughout and after our arrangement.

9.2 The LiftMyTrade name, logo, site content, methods, templates, and reusable materials remain our property. You may not copy, resell, or reproduce them without our written permission.

9.3 Where we create a website for you, ownership of the final delivered content and design passes to you on full payment for that work. Underlying tools, frameworks, and reusable components we use across clients remain ours or our licensors’, but this does not restrict your ability to use, edit, or move the delivered website.

10. Limitation of liability

10.1 We provide the services with reasonable care and skill. Subject to clauses 10.3 and 10.4, and to the extent permitted by law, we are not liable for loss of profit, revenue, business, or goodwill, or for any indirect or consequential loss, however arising.

10.2 Subject to clauses 10.3 and 10.4, our total aggregate liability to you arising out of or in connection with the site and the services, whether in contract, tort (including negligence), or otherwise, will not exceed the greater of (a) the total fees you paid us in the six months immediately before the event giving rise to the claim, or (b) £1,000.

10.3 Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

10.4 Nothing in this clause limits your statutory rights under the Consumer Rights Act 2015 or other legislation that cannot lawfully be excluded, where such legislation applies to our arrangement.

10.5 You acknowledge that the fees charged reflect the allocation of risk set out in this clause, and that the limits in this clause are reasonable in the circumstances.

11. Website use

11.1 You may use the site for lawful purposes only, and must not misuse it, attempt unauthorised access, introduce malicious code, or interfere with its operation.

11.2 The content of the site is provided for general information and does not constitute professional, legal, financial, or marketing advice. You should not rely on it as such without seeking your own advice where appropriate.

11.3 We may change, suspend, or withdraw any part of the site at any time without notice, and do not guarantee the site will be available at all times or free of errors.

12. Data protection

12.1 We process personal data in accordance with our Privacy Policy, available at [liftmytrade.co.uk/privacy-policy/], which forms part of these terms by reference.

12.2 Where you provide us with access credentials for third-party accounts, we will take reasonable steps to keep them secure and will use them only for the purposes of providing the agreed services.

13. Third parties

13.1 The site and services may reference or link to third-party platforms such as Google. We do not control and are not responsible for those platforms, their content, availability, or decisions. A link or reference is not an endorsement.

13.2 These terms do not create any right enforceable by anyone who is not a party to them under the Contracts (Rights of Third Parties) Act 1999.

14. Entire agreement

14.1 These terms, together with anything confirmed in writing under clause 2.1, constitute the entire agreement between you and us regarding the services, and supersede any prior discussions, representations, or correspondence not expressly incorporated into them.

14.2 Each party acknowledges that it has not relied on any statement, representation, or warranty other than those expressly set out in these terms or confirmed in writing, except that nothing in this clause excludes liability for fraud or fraudulent misrepresentation.

15. General

15.1 If any provision of these terms is found unenforceable, the rest remain in full force, and the unenforceable provision will be treated as modified to the minimum extent necessary to make it enforceable, or removed if it cannot be modified.

15.2 Our failure to enforce any part of these terms at any time is not a waiver of our right to enforce it later.

15.3 We may update these terms from time to time. The “last updated” date will change and the current version will always appear on this page. For existing clients, material changes will be notified by email at least 14 days before they take effect. Continued use of the services after that point means you accept the updated terms; if you do not accept them, you may end the arrangement under clause 8.1 before they take effect.

15.4 These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute, save that nothing prevents either party seeking an injunction in any court of competent jurisdiction where urgently necessary.